Fitness Business Network invites industry experts, management veterans and all time fitness-legends to sit down and answer questions to provide useful insight to the sports sector. Host Richard Parsons has over 20 years experience in the industry, and has seen it evolve.

Knowing 7 million people – how bringing data on millions of weekly visits together, then sharing this intelligence, is fundamentally changing how the sector works.

Director at 4 global, Alex Burrows explains how the Sport Intelligence team are at the forefront of driving results through the coalition of data (and lots of it!). The team at DataHub are driving results across the industry, using real time trends and benchmarks to deliver participation, commercial and social returns for operators and delivery partners.